Dental Search Engine Optimization (SEO)

What is Search Engine Optimization?

SEO is the strategic approach to increasing the visibility of your website in search engine results by means of organic placement. When indexing the websites that will appear, search engines like Google and Bing use sophisticated algorithms to determine which are most beneficial for the query being asked and rank them accordingly. Many factors influence the search engine rankings, including the length of time your domain name has been active, the quantity and quality of your content, interlinking within your site and between others, and the utilization of effective keywords. No matter if you already have a website or you need to build a site from the ground up, Rosemont Media has the skills and tools to help you get discovered online.

Why is SEO important for my practice?

If your goal is to get more appointments on the books, implementing a solid SEO strategy for your practice is a no-brainer.

When a potential patient is searching for a dentist or specific dental service in their area, we want to make sure your practice is impossible to miss. The more visible you are in Google search results, the more likely the searcher is to click on your website, book a visit, and become a patient.

On-Site SEO

Search engines have algorithms that determine how well a website is optimized, which affects how highly they rank your website in search results. Here’s how we set your site up for success:

Off-Site SEO

This includes strategies that are independent of your website, but still affect how it is ranked in search engine results. Think of it like an online popularity contest where Google sees you as more credible if other websites are connected to yours. Off-site SEO includes:

Want to look like an SEO rockstar?

Check out our SEO Guide so you can communicate with other agencies with ease.
RESULTS ARE EVERYTHING

Here’s what you can expect from us

Solid SEO Strategy

Month by month, we’ll execute an expert strategy to ensure you rank in your market.

Keyword Rankings

In-depth keyword research will optimize your website's content and help you rank for common search keywords.

Increased Website Traffic

We’ll drive patients to your site by by implementing effective on-page optimization techniques, building high-quality backlinks, and targeting relevant keywords.

Increased New Patient Phone Calls

By optimizing your website for local search, creating compelling meta descriptions and title tags, and implementing click-to-call functionality, we’ll prime patients to pick up the phone.

More New Patients

Making you visible and accessible on search engines puts your practice in the perfect position to attract new patients.

Frequently Asked Questions

Search engine optimization (SEO) is a strategy used to help websites rank organically in search engines like Google. It’s different from pay-per-click (PPC) ads that appear in search results and on other websites as a result of paying for placement. Ranking in organic search in that sense is “free”. 

SEO combines several elements to work, including:

Keyword research that involves finding relevant, high-volume keywords with the correct intent to target with content

Crafting high-quality optimized content with natural keyword instances, links, and engaging copy to connect with viewers

On- and off-page tactics, such as on-page title tags, meta descriptions, headers, and mobile-optimized content, along with off-page backlinks on other reputable sites, social media posts, brand mentions, and public business listings

Technical SEO aspects like an SEO-friendly website structure and fast loading times

The answer to this can vary greatly, depending on several factors, including the scope of the SEO services. It can take as little as weeks to rank, or it can take as long as several months or even over a year. Your SEO tactics and the competitiveness of your industry and keywords are some elements that can greatly influence ranking times.

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