Google Ads Optimization is a gradual, iterative process, not a one-time fix. It focuses on aligning campaigns with marketing goals, ensuring every aspect contributes to peak performance. Learn how to optimize Google Ads campaigns, including a free, downloadable optimization checklist.
If your digital marketing agency manages Google Ads accounts for clients, you understand the ongoing challenge of optimizing these accounts to maximize ROI. This guide, specifically curated for agency professionals like you, demystifies the intricate process of Google Ads optimization.
Google Ads and Social Ads gives you the microphone to speak to people who are actively looking for you and your service.
Think of it this way: SEO is like going to a bar, hoping that you’ll stand out among the crowd and find a fellow single friend. Paid ads is like paying for a dating app. Everyone is single and they are looking to connect!
Leveraging both Google Ads and Social Ads boosts your chance of getting in front of the patients you’re looking for.
We buy ad space at the top of Google’s search results by bidding on targeted keywords that are likely to attract new patients. Most people never scroll past the first page of search engines, which means showing up at the top of search results is key.
These are shown on websites that “rent out” space to Google to show affiliated ads. Our team most commonly uses display ads to remarket your website. For example, after a patient visits your website, they will be shown banner ads to remind them to return and make an appointment.
The power of social media ads lies in their ability to target specific audiences and build brand awareness, which increases the chances of converting them into new patients. These ads show up on Facebook and Instagram through a variety of formats, such as:
We’ll identify the most relevant and high-performing keywords so we can target the patients that are already seeking a dentist like you.
We’ll craft beautiful landing pages that are designed to engage and convert interested users.
No need to get in the weeds on Facebook — if you don’t have a practice page already, our team will build one out for you.
Our team will build your Google and Social Ads accounts, curating specific audiences to set your campaigns up for success.
To ensure the success of your campaigns, your Paid Ads Specialist will monitor their performance and make necessary adjustments along the way.
Google Ads (formerly Google AdWords) optimization is the process of tweaking your account, campaigns, keywords, targeting, and ads to maximize every cent you spend.
It‘s not something you do just once. Optimizing for ideal Google Ads performance requires ongoing monitoring and modification.
Google has a feature that can help you optimize your Google Ads account. It‘s called the Google Ads Optimization Score.
Your Optimization Score is Google‘s estimate of how well your Google Ads account is set to perform. You can find it at the top of your recommendations page. The score is a percentage between 0% and 100%.
A higher Google Ads Optimization Score is better than a lower one, but that doesn‘t mean you should always aim for 100%.
It‘s important to take Google‘s suggestions with a grain of salt. It doesn‘t know your business or your goals, and some of the recommendations might not apply to you.
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